# Claude SEO Skills

> 38 free, MIT-licensed Claude Skills for SEO, GEO, and AI search. Install into Claude Desktop or Claude Code and run agency-grade audits, briefs, and reports. The canonical skill files live at https://github.com/lhitches/claude-seo-skills.

Created by Lawrence Hitches (https://www.lawrencehitches.com, https://github.com/lhitches), Chief of Staff at StudioHawk. Battle-tested across a 120-person agency.

## Audit and diagnose

- [Author Authority Builder](https://github.com/lhitches/claude-seo-skills/blob/main/skills/author-authority-builder.md): Turns authors from byline strings into entities: author page, Person schema with sameAs, byline fixes, cross-web consistency, three bio lengths. The E-E-A-T person layer.
- [Cannibalization Detector](https://github.com/lhitches/claude-seo-skills/blob/main/skills/cannibalization-detector.md): Finds the queries where two of your own pages compete and split the signal. Picks the keeper and gives one fix: consolidate, canonical, or differentiate.
- [Content Decay Detector](https://github.com/lhitches/claude-seo-skills/blob/main/skills/content-decay-detector.md): Finds pages quietly losing traffic, diagnoses why (freshness, displacement, intent shift, demand), and prescribes refresh, rewrite, consolidate, or leave.
- [Decision Content Builder](https://github.com/lhitches/claude-seo-skills/blob/main/skills/decision-content-builder.md): Builds honest comparison pages and buyer guides: real criteria, admitted trade-offs, segmented verdicts. The decision content AI cites.
- [Entity SEO Auditor](https://github.com/lhitches/claude-seo-skills/blob/main/skills/entity-seo-auditor.md): Audits whether Google's Knowledge Graph and AI search recognise your brand as an entity. Entity home, schema, sameAs, Wikidata presence, cross-web consistency. One fix per layer.
- [Google Trust Check](https://github.com/lhitches/claude-seo-skills/blob/main/skills/google-trust-check.md): Scores any page on the trust signals Google actually weights. Author entity, E-E-A-T, brand authority.
- [GSC Quick Start](https://github.com/lhitches/claude-seo-skills/blob/main/skills/gsc-quick-start.md): Pulls your Google Search Console data and ranks the highest-leverage pages to fix first.
- [Schema Markup Generator](https://github.com/lhitches/claude-seo-skills/blob/main/skills/schema-generator.md): Generates and validates clean JSON-LD for any page type, with required vs recommended properties and a rich-result test checklist.
- [Screaming Frog Analyser](https://github.com/lhitches/claude-seo-skills/blob/main/skills/screaming-frog-analyser.md): Drop your Screaming Frog export, get a StudioHawk-style audit back.
- [Search Intent Mapper](https://github.com/lhitches/claude-seo-skills/blob/main/skills/search-intent-mapper.md): Maps keywords to intent, builds one-cluster-one-page groups, names the content type each needs, and flags pages fighting their query's intent.
- [Striking Distance Finder](https://github.com/lhitches/claude-seo-skills/blob/main/skills/striking-distance-finder.md): Surfaces the pages you rank positions 8 to 20 for. Small CTR or content gains push them onto page one.
- [Technical SEO Audit](https://claudeseoskills.com.au/skills/technical-seo-audit/): Finds the technical issues stopping Google from reading your site. Redirect chains, duplicate titles, indexing problems, orphan pages, cannibalisation.
- [Website Score](https://github.com/lhitches/claude-seo-skills/blob/main/skills/website-score-prompt.md): Free SEO score for any URL via Claude. The opening move on every StudioHawk audit.

## Industry-specific audits

- [Agentic Product Page Auditor](https://github.com/lhitches/claude-seo-skills/blob/main/skills/agentic-product-page-auditor.md): Audits whether an AI shopping agent can read and buy from your product page. Scores the product graph across six layers and gives one template-level fix per problem, ranked by what blocks a sale.
- [B2B SEO Audit](https://github.com/lhitches/claude-seo-skills/blob/main/skills/b2b-seo-audit.md): Long sales cycles, decision committees, and the content that actually converts the buyer.
- [Ecommerce SEO Audit](https://claudeseoskills.com.au/skills/ecommerce-seo-audit/): Product, collection, and category-page audit. The issues StudioHawk fixes on every ecommerce client.
- [Local SEO Audit](https://github.com/lhitches/claude-seo-skills/blob/main/skills/local-seo-audit.md): GBP, NAP citations, local landing pages, and review strategy in one skill.
- [Restaurant SEO Audit](https://github.com/lhitches/claude-seo-skills/blob/main/skills/restaurant-seo-audit.md): Hospitality-specific. Menu schema, opening hours, reservations, and the local intent that drives bookings.
- [SaaS SEO Audit](https://github.com/lhitches/claude-seo-skills/blob/main/skills/saas-seo-audit.md): Feature pages, comparison pages, free tools, and product-led growth content that compounds.

## Content and topical strategy

- [3 Ranking Laws Cheat Sheet](https://github.com/lhitches/claude-seo-skills/blob/main/skills/3-ranking-laws-cheat-sheet.md): Every Google patent and the 2024 API leak distilled into 3 laws. Audits your site against NavBoost, siteFocusScore, and information gain.
- [Competitor Gap Check](https://github.com/lhitches/claude-seo-skills/blob/main/skills/competitor-gap-check.md): Inverse of website-gap. Identifies the topics you cover that competitors miss, so you can defend them.
- [Content Brief Draft](https://github.com/lhitches/claude-seo-skills/blob/main/skills/content-brief-draft.md): Generates a content brief any writer can ship from. Audience, angle, structure, internal linking, distribution.
- [Information Gain](https://github.com/lhitches/claude-seo-skills/blob/main/skills/information-gain.md): Finds the unique angle competitors are missing on a query. Use before you write.
- [Keyword Clustering](https://github.com/lhitches/claude-seo-skills/blob/main/skills/keyword-clustering.md): Groups a raw keyword list into page-level clusters by search intent, with target pages and cannibalisation flags.
- [Title Tag Optimizer](https://github.com/lhitches/claude-seo-skills/blob/main/skills/title-tag-optimizer.md): The title-tag rewrite skill. Tested against Google's CTR signals StudioHawk monitors.
- [Topical Authority Map](https://github.com/lhitches/claude-seo-skills/tree/main/skills/topical-authority-map): Builds the cluster architecture for an entire topic from a single seed keyword.
- [Website Gap Finder](https://github.com/lhitches/claude-seo-skills/blob/main/skills/website-gap-finder.md): Compares your site to a competitor and tells you the keywords, topics, and pages they cover that you do not.

## AI search

- [AI Citation Monitor](https://github.com/lhitches/claude-seo-skills/blob/main/skills/ai-citation-monitor.md): Tracks whether ChatGPT, Claude, and Perplexity cite your site for the queries that matter.
- [AI Visibility](https://claudeseoskills.com.au/skills/ai-visibility/): Scores any page on the on-page factors most likely to win an AI citation. Run it before you publish.
- [Citation Share Auditor](https://github.com/lhitches/claude-seo-skills/blob/main/skills/citation-share-auditor.md): Reads your Bing Citation Share data and shows your slice of AI answers, the topics and intents you own, and where to grow it.
- [Clarity AI Bot Auditor](https://github.com/lhitches/claude-seo-skills/blob/main/skills/clarity-ai-bot-auditor.md): Paste your Microsoft Clarity AI bot data. Diagnoses every AI bot as healthy, blocked, throttled, or over-scraping, with one decisive fix per bot.
- [Claude Code SEO](https://claudeseoskills.com.au/skills/claude-code-seo/): Plug Claude Code into your SEO workflow for code-level fixes, schema injection, and automated audits.

## Outreach, links, and reviews

- [Data PR Outreach](https://github.com/lhitches/claude-seo-skills/blob/main/skills/data-pr-outreach.md): The pitch process StudioHawk uses for Digital PR campaigns at scale.
- [Google Review Handler](https://github.com/lhitches/claude-seo-skills/blob/main/skills/google-review-handler.md): Drafts review responses that protect rank without sounding canned.

## Calculators and helpers

- [Ad Spend Calculator](https://github.com/lhitches/claude-seo-skills/blob/main/skills/ad-spend-calculator.md): What your Google Ads spend would have bought as SEO investment. The conversation that closes SEO deals.
- [Calculator Page Builder](https://claudeseoskills.com.au/skills/calculator-page-builder/): Builds the spec for a free calculator page on your site (a backlink magnet).
- [GBP Analytics Connector](https://github.com/lhitches/claude-seo-skills/blob/main/skills/gbp-analytics-connector.md): Pulls Google Business Profile insights into the StudioHawk local-SEO reporting format.
- [Winner or Loser](https://github.com/lhitches/claude-seo-skills/blob/main/skills/winner-or-loser.md): Did the latest Google update boost or hurt you? Quick diagnostic on any GSC export.

## Optional

- [Skill library repo](https://github.com/lhitches/claude-seo-skills): canonical .md files, MIT license
- [Entity map](https://claudeseoskills.com.au/entitymap.json): machine-readable entity graph
- [Agent skills index](https://claudeseoskills.com.au/.well-known/agent-skills/index.json): Agent Skills Discovery RFC index with sha256 digests